Why We Exist
We believe that data isn't just numbers. It's stories, paths, and possibilities that, when interpreted properly, have the power to transform businesses and people with clarity and objectivity. Our purpose is to help organizations make smarter decisions and achieve sustainable results through information.
How We do it
What We do
Our mission is to accelerate the sustainable growth of the companies and individuals that choose us as partners. We want to empower organizations of all sizes to use their data as a strategic asset, increasing their competitiveness, efficiency, and innovation.
We combine analytical intelligence, technology, and organizational culture to create a data-driven ecosystem for each client. With simplicity, transparency, and objectivity. Determining a clear purpose to generate results and continuous learning.
• Simplifying complex analyses and transforming them into practical insights.
• Leading projects focused on the essential: solving problems and generating results.
The "G Factor":
Psychology: It is a general cognitive ability that influences performance in various mental tasks, such as reasoning, problem-solving, and learning.
Physics: It is a dimensionless constant that characterizes the relationship between a particle's magnetic moment and angular momentum.
Manifest
Being protagonists in building a data-driven culture in Brazil and around the world.
• Inspiring leaders and teams to see the value of information.
• Generating real impact: more than numbers, results that create the future.
At GFACTOR, data gains voice. Companies gain clarity. People gain power.
Luis Gama
(Founder)
Executive with over 29 years of experience and a solid track record at leading companies such as Natura, Avon, and CLM, he has worked in areas such as DataViz, Data Science, Marketing Analytics, Strategic Planning, and others in Brazil and abroad. He specializes in data strategy, digital transformation, and building data-driven cultures, focusing on technical results, accelerating decision-making, and generating sustainable business value.
Founder of GFACTOR, a consultancy focused on contributing to the analytical extension of companies, promoting a data-driven mindset, an evidence-based decision-making culture, and structures that transform data and people.
